Sydney, Australia based online CFDs broker TMGM has announced plans to launch larger event marketing efforts for the AO22 season, as the Official Online Trading Platform of the Australian Open.
As one of the most anticipated events of the sporting year arrives, fans are gearing up for a tennis season like no other as they are welcomed back to the court for the Australian Open tennis tournament.
TMGM, the Official Online Trading Platform of the Australian Open, is a major sponsor aiming to increase to brand awareness at the event and launch new advertising initiatives.
"This is the second year of TMGM being a proud partner of AO and we are delighted to be part of such a magnificent organisational effort in sport,"TMGM CEO Lee Yu says."With that in mind, we wanted to give the most to our clients and tennis fans out there, by extending perks and engagements across multiple initiatives."
TMGM forged a partnership with Tennis Australia from AO21. The trading platform occupied signage at the fan favourite Speed Serve, a major focal point for audiences that measures the speed of player's serves in km/h.
TMGM's latest marketing campaign comes with a series of commercials, featuring their new mascot, Max, a giant anthropomorphic globe.
Melbourne Park, the site of the tennis tournament, brings a host of new developments for AO22, including the AO Beach House and Laneways of Melbourne. The designs of the laneways are inspired by three of Melbourne's most iconic streets – Hosier Lane, Guildford Lane and Degraves Street – each with its own look, feel, features, and engaging activities for attendees.
Source: FX News Group