The retail broker FBS announced that it has officially signed a partnership agreement with Leicester City Football Club. The ceremony took place online due to the ongoing pandemic.
Leicester City have created a global community of fans spanning cultures and continents following their famous Premier League win in 2015/16 and FA Cup in 2021, making the club an ideal fit for FBS.
Commencing from the upcoming 2021/22 season and for the next three years, Leicester City and FBS will collaborate closely to bring the partnership to life through joint events, multiple promotions, and prizes, including the home game tickets and merchandise.
The partnership will enable the broker to feature prominently across the club's platforms, including on the front-of-shirt and training wear for both the club's men's and women's teams as the teams embark on an exciting season ahead in the English Premier League and Barclays Women's Super League, respectively.
"We are delighted and very proud to become a principle partner of Leicester City Football Club. Leicester City is a very talented and ambitious team, as we are. So together, we are excited for a very successful partnership," said Yulia Ivanova, FBS Chief Executive Officer.
“This three-year partnership is a marvellous new chapter in Leicester City's history. We're proud to collaborate with such an ambitious and fast-developing top trading company as FBS,”Susan Whelan, Leicester City Chief Executive Officer commented.