Saxo Bank Introduces Money Matters Campaign in the GCC Market

Saxo Bank, the leading Fintech specialist focused on multi-asset trading and investment, today launched Money Matters, a new online campaign in the GCC market that will showcase the potential of purpose-driven investment and the impact that active choices can have on investors, society and the world around us.

Money Matters is aimed at investors in the rapidly growing retail sector, with Saxo Bank recording an increase of over 150% in new investors across the region over the last two years. The series of five animated films will touch upon different investment themes and highlight the lasting impact that active choices within a strong financial system can bring.

Damian Hitchen, CEO MENA at Saxo Bank, said: "We have launched the Money Matters campaign to give potential investors a better understanding of the financial system and to the opportunities they have to make choices that can make a real impact on issues that are important to them."

"With the technology and information available now, individuals can take much more ownership of their own money, and we want them to better understand that trading and investment are a means for people and businesses to make an impact - they have the potential to use money as a force of good through purpose-driven investment choices."

The Money Matters series is another example of Saxo Bank's efforts to empower and support the region's many potential investors in the self-directed space. It follows the recent launch of a weekly Arabic-language podcast series, DeepDive with Saxo Bank, and adds to the webinars, market analysis and other products and services including an education hub which all offer trading and investment information to individual investors.